Sage Archetype
Earning Authority as a Nuanced Thought Leader Brand (with Design Examples)
Insightful and wise, the Sage Brand Archetype is one of Jung’s 12 Brand Archetypes.
If you’re wondering, how can you build a Sage brand that embraces nuance and deeply connects with your people, you’ve come to the right place.
Many of the entrepreneurs and businesses who reach out to me feel confused about how to create a multifaceted, nuanced Sage brand that feels unique to them.
So I decided to create this guide, just for you.
Sage archetype in branding: What is it?
Let’s first dive into the Sage brand persona in its pure, undiluted form.
Sage archetype symbolism
According to Jung, the main Sage archetype characteristics are wisdom, knowledge, and introspection.
The Sage archetype is often associated with understanding, learning, and seeking truth. Sages are known for their deep wisdom, intellectual curiosity, and the ability to distil complex information into valuable insights. They value knowledge and strive to share their wisdom with others.
The Sage archetype brand exudes a sense of authority, credibility, and expertise. They are seen as a reliable source of knowledge and a trusted advisor.
The Sage’s…
DESIRE: The discovery of truth
GOAL: To use intelligence and analysis to understand the world
FEAR: Being duped, misled; ignorance
TRAP: Can study issues forever and never act
GIFT: Wisdom, intelligence
STRATEGY: Seek out information and knowledge; become self-reflective and understand thinking processes
Businesses that embody a healthy Sage archetype prioritise knowledge, wisdom, and intellectual growth. They are dedicated to providing valuable insights, educational resources, and expert guidance to their customers.
In The Hero & The Outlaw, Margaret Mark talks about 5 Sage Levels:
THE CALL: Confusion, doubt, deep desire to find the truth
LEVEL 1: Search for absolute truth, desire for objectivity, looking to experts
LEVEL 2: Scepticism, critical and innovative thinking, becoming an expert
LEVEL 3: Wisdom, confidence, mastery
THE SHADOW: Becoming a leader in your community, field, or society
“Okay, the Sage Brand Archetype sounds like what I’m going for. What next?”
If the Sage archetype feels like a good fit, fantastic! Before we get too deep into the world of Jung and the Sage archetype, I want to share a little secret as a Branding Expert: Being too tethered to Jung’s original psychology and clinging to one single generic archetype will shoot your brand in the foot.
Why? Humans connect with humans. We are all unique combinations of our innate natures and experiences.
As a result, our brands need to reflect what our businesses bring to the table in an authentic way. We build trust by aligning our presentation with our business experience (behaviour).
I’m sure you’ve noticed many brand strategists insist on a rigid approach to brand strategy. They teach their clients that a business has to wholeheartedly embody one single archetype, perhaps with a secondary support, paving the way for generic sameness.
But embodying one single archetype leads to generic brands that don’t connect with anyone. Especially if you want to stand out from your competitors in a saturated market that is continually growing.
It is human nature to explore and meld ideas together in new interesting ways. Evolution is inevitable!
Yes, we do need to narrow the field to make sure that we have a style and personality to embody. We cannot be all things to all people.
But we can and should create beautiful, unique combinations that allow us to embrace what sets us/our business apart, instead of feeling guilt or shame at not perfectly fitting into the current boxes.
When we begin to think about what drives us, how we approach problems, our unique way of delivering our services, products or solutions… a more fascinating brandscape begins to take shape.
Brand archetypes offer a method to explore your brand, not a dogma to rigidly follow.
The best brand identities, the ones that will feel truly unique, authentic and connect with your audience, are always a multi-faceted combination of archetypes.
A strong brand strategy, rooted in a curated duo or triad of archetypes, is what will give your brand clarity while differentiating you from your competitors.
“Elise managed to draw my personal brand out of me like some kind of magic. With her guidance through archetype reflection, my brand is now so authentically me!
“Elise is one of those rare talents. I know she has produced for my business the most original and creative branding in my industry.
My favourite part of her branding process was finding out my Archetypes. This approach was so impactful but also a lot of fun! I learnt so much about myself, what makes me unique, and how I was going to show up and most of all, stand out in my industry. The experience made me feel so much more connected to my business and my brand.
Now, because my brand has been built on the foundation of my own, unique archetypes, every time I send an email with my signature, share a link to my website, or produce a document with my branding, I feel proud to, because it’s beautiful, professional, it’s authentic and it feels like me. The confidence that that gives you as a business owner, is priceless. Branding undoubtedly gives you that edge that never stops returning on its investment.
If you’re on the fence, get off – Elise is worth her weight in gold.“
– Shanley King – Art of Wealth Co.
As you bring more dimensionality to your brand, you’ll foster more trust because you’re being more human.
Practical questions to help you identify if your brand is a Sage brand
Is Your Brand a Sage? Let’s talk about brand values now.
Ask yourself: Is the goal of your company to provide knowledge, wisdom, and valuable insights? Does your company value intellectual growth, critical thinking, and the pursuit of truth? If you answered yes, it is very likely your brand has Sage energy.
To attract the right customers, maintain their trust and get the most from your marketing dollars, you should do all you can to communicate this philosophy to your customers.
“You helped me to understand myself AND my business and how I could marry the two together so that my business branding was speaking for me and through me.
The brand archetypes were a huge part of bringing that to light for me. I definitely felt more aligned and connected with what we were building and my business vision.“
– Elise Osborne – Helping Hearts Psychology
To diagnose the true motivator behind your brand (which is the crucial first step to discover your most aligned brand archetypes), take my brand motivator quiz.
How to make your Sage brand identity truly memorable and unique
In my work with my clients, I always work to help them claim a combination of archetypes, rather than a single one. Since Jung’s brand archetypes are naturally fluid and flow across one another, there are endless ways to blend them together.
For example, one wing might look like a Motivator (an archetype that highlights how you want to make people feel) and one wing might be your Approach (how you deliver that feeling). Different combinations of archetypes can create vastly different brand identities.
“I’m so in love with Elise and the recent brand strategy work she did for me! I was over the moon with the results and it really felt like she got EXACTLY what the core of my brand was, and developed it in a concise, strong and cohesive way.
I’m so glad I engaged with her to bring my new website to life – I feel like I’ve learned so much and have a much clearer view on what I’m about! I highly recommend her wherever you are in the branding process – whether you’re just starting out, or if you’re refining your brand and taking it to the next level like me. Thank you Elise, you’re a superstar!!”
– Danee – Killer Queen Creative
If there’s one thing I want you to take away from this article, it’s to let go of your preconceptions about what a certain brand archetype must look like.
Sage archetype and brand differentiation
Jung proposed a variety of different subcategories for the Sage archetype, each reflecting a different dimension of the Sage. We can use these to add layers of nuance to a Sage brand.
Detective
Mentor
Sage
Shaman
Translator
Leveraging these will help you bring more nuance to your Sage brand identity. Ideally, you will go further than this and blend multiple archetypes together without leaning into cliche characteristics.
Sage archetype and target audience
The Sage archetype delivers a customer experience that is informative and enlightening. This customer experience tends to attract customers who seek knowledge, personal growth, and intellectual stimulation.
The Sage projects prestige and quality – but in a different way to the Ruler brand archetype. Instead of exuding luxury, the Sage epitomises ‘wealth and power in knowledge’. focuses on state-of-the-art education, acquired knowledge, truth-seeking, wisdom, and earned expertise.
The use of humour is witty and clever. Sages care about the science behind why things do or don’t work, the process and informational details.
They prioritise clarity of thought, truth and intellectual growth over charisma and social grace.
Examples of industries with Sage energy include academic research institutions, think tanks and science labs (like Harvard and Mayo Clinic), publishing houses, coaching and psychology, and corporations who design scientifically innovative products (Procter & Gamble).
Other examples include bookstores (Barnes and Noble), which host book clubs and author readings to share knowledge, and the Discovery Channel, which streams content designed to deepen understanding of the world around us.
Strengths and weaknesses of the Sage Archetype in marketing and advertising
In order to create a Sage brand that resonates, my best advice is to hone your language skills and brand voice with clear, honest and authentic. Share insights, wisdom and knowledge with your audience. Help them to gain clarity and understanding. Be clear, honest and authentic. Fuel your brand with knowledge and continue to grow and develop.
The Sage’s strength shines through in their ability to provide useful insights and solutions. Marry ancient spiritual wisdom from different cultures and traditions with the search for new knowledge, understanding and insights.
A Sage brand’s approach is dignified, subdued and understated, with an element of sophistication and refinement in a softer, toned down way.
Your organisational structure and values promote continuous learning and development – emphasising analysis, learning, research and planning – with a goal outcome of quality. There needs to be an element of freedom, autonomy and trust in expertise and independent drive of employees, for example flexible hours, development of expertise, and autonomous decision-making.
The flip side is that Sage brands can sometimes get bogged down in details, drop the ball on management or admin, overcomplicate knowledge being offered, or become arrogant in their level of knowledge and not leave room for others’ ideas or insights.
Sage brands can sometimes be seen as ‘out of touch’. They need very competent doers, executives and administrators surrounding and supporting them – so that they’re well represented, make the most of their acquired wisdom, and keep an active connection with the external world.
They may be reluctant to take action as their main drive is to continue to independently seek knowledge and understanding. They can be stubborn, rigid and prideful, with a fear of being perceived as ignorant or being misled.
Sage branding examples
Here are examples of the Sage archetype in marketing and design in the wild.
Here are some of the Sage brands I’ve had the pleasure of working with.
Percipience Psychology
Designing for the Sage archetype
Sage archetype and visual branding
Sage visuals aim to capture attention and provoke thoughtfulness, presenting thought-leaders as authority figures alongside informational details and graphic typography. They can range from a minimal clinical style through to a text heavy, focused on infographics or even illustrative. The key thing to keep in mind here is the focus on presenting ‘information’.
Here is a curated Pinterest board I’ve created for the Sage archetype.
Sage archetype design and colour psychology
Colours in a Sage colour palette range from rich and subdued to clean and clinical. Think of a beautifully aged set of encyclopaedias in the low-light setting of a university library. Think soft greens, beiges, blues, burnt orange or amber, and off-white or warm greys. These will often be paired with dark warm green, brown or charcoal, instead of pure black.
Alternatively, their colour palette can be clean and clinical with prominent use of black and white, reflecting their focus on illuminating knowledge.
A word on the Sage archetype design and colour psychology
The use of colour in your brand design instantly affects the emotions and moods of the people viewing your brand.
Planning out your brand’s colour scheme can be challenging. I have two practical tips for you: 1) I recommend using primary and secondary colours that contrast well and 2) not being afraid to break traditional colour schemes in your industry.
Corporate colour schemes tend to be minimal while creative brands can include more colours.
If you know your audience belongs to a certain culture, always consider the meaning of the colours you choose within the context of that culture.
Sage archetype and typography
Sage fonts will have a relatively clean feel, though they can have interesting details, reflecting their interest in knowledge and discovery.
Core fonts can be similar to the Ruler archetype, but with extra ‘informational details’. Think Serif fonts with subtle variations and ligatures, and script fonts that suggest note-taking with an interesting combination of fonts to visually break up the display of information.
Sage archetype and photography
Subdued and thought-provoking, Sage photography often features props like books, coffee, notebooks, or a comfortable, cosy setting for research and knowledge seeking. The people in the photos present an air of intelligence and confidence, capturing moments of knowledge seeking and sharing.
Sage archetype and brand messaging
The Sage brand voice is authoritative, knowledgeable, insightful, credible, articulate, and measured.
Their voice says: “I aim to educate, enlighten, and guide, helping our audience navigate the complexities of their world and gain valuable knowledge. I take complex topics and break them down so they’re easy for you to understand.”
Branding with the Sage archetype – Practical tips
Here are actionable tips to bring your Sage brand to life with visual storytelling techniques.
Tips for showcasing your Sage brand on Instagram
- Use images and text to communicate valuable insights, tips, and knowledge relevant to your industry. As a Sage brand, your Instagram is the perfect place to show off that expertise, educate your audience, and establish your brand as a trusted authority.
- Create visually appealing infographics that condense complex information into easily digestible formats.
- Use Instagram’s interactive features like Stories and Live to engage with your audience directly. Host Q&A sessions, where you answer questions and provide expert advice.
- Create short videos or carousels that offer step-by-step tutorials or demonstrations related to your niche.
- Share relevant research findings, case studies, or statistics to back up your expertise and strengthen your brand’s credibility.
Curious to discover your Brand Archetype? Start by taking this quiz to uncover your Core Motivator.
Pass the Salt, founded by Elise Elliott, is a branding studio devoted to shaking up brand strategy, design and creative direction for entrepreneurial dreamers, doers and shakers who smirk at rules and high-five at the adventure of exploration.
Elise’s branding framework helps clients find language for their authentic business identity, connect with their dream audience and find greater ease in their business.
Sage Archetype
Earning Authority as a Nuanced Thought Leader Brand (with Design Examples)
Insightful and wise, the Sage Brand Archetype is one of Jung’s 12 Brand Archetypes.
If you’re wondering, how can you build a Sage brand that embraces nuance and deeply connects with your people, you’ve come to the right place.
Many of the entrepreneurs and businesses who reach out to me feel confused about how to create a multifaceted, nuanced Sage brand that feels unique to them.
So I decided to create this guide, just for you.
Sage archetype in branding: What is it?
Let’s first dive into the Sage brand persona in its pure, undiluted form.
Sage archetype symbolism
According to Jung, the main Sage archetype characteristics are wisdom, knowledge, and introspection.
The Sage archetype is often associated with understanding, learning, and seeking truth. Sages are known for their deep wisdom, intellectual curiosity, and the ability to distil complex information into valuable insights. They value knowledge and strive to share their wisdom with others.
The Sage archetype brand exudes a sense of authority, credibility, and expertise. They are seen as a reliable source of knowledge and a trusted advisor.
The Sage’s…
DESIRE: The discovery of truth
GOAL: To use intelligence and analysis to understand the world
FEAR: Being duped, misled; ignorance
TRAP: Can study issues forever and never act
GIFT: Wisdom, intelligence
STRATEGY: Seek out information and knowledge; become self-reflective and understand thinking processes
Businesses that embody a healthy Sage archetype prioritise knowledge, wisdom, and intellectual growth. They are dedicated to providing valuable insights, educational resources, and expert guidance to their customers.
In The Hero & The Outlaw, Margaret Mark talks about 5 Sage Levels:
THE CALL: Confusion, doubt, deep desire to find the truth
LEVEL 1: Search for absolute truth, desire for objectivity, looking to experts
LEVEL 2: Scepticism, critical and innovative thinking, becoming an expert
LEVEL 3: Wisdom, confidence, mastery
THE SHADOW: Becoming a leader in your community, field, or society
“Okay, the Sage Brand Archetype sounds like what I’m going for. What next?”
If the Sage archetype feels like a good fit, fantastic! Before we get too deep into the world of Jung and the Sage archetype, I want to share a little secret as a Branding Expert: Being too tethered to Jung’s original psychology and clinging to one single generic archetype will shoot your brand in the foot.
Why? Humans connect with humans. We are all unique combinations of our innate natures and experiences.
As a result, our brands need to reflect what our businesses bring to the table in an authentic way. We build trust by aligning our presentation with our business experience (behaviour).
I’m sure you’ve noticed many brand strategists insist on a rigid approach to brand strategy. They teach their clients that a business has to wholeheartedly embody one single archetype, perhaps with a secondary support, paving the way for generic sameness.
But embodying one single archetype leads to generic brands that don’t connect with anyone. Especially if you want to stand out from your competitors in a saturated market that is continually growing.
It is human nature to explore and meld ideas together in new interesting ways. Evolution is inevitable!
Yes, we do need to narrow the field to make sure that we have a style and personality to embody. We cannot be all things to all people.
But we can and should create beautiful, unique combinations that allow us to embrace what sets us/our business apart, instead of feeling guilt or shame at not perfectly fitting into the current boxes.
When we begin to think about what drives us, how we approach problems, our unique way of delivering our services, products or solutions… a more fascinating brandscape begins to take shape.
Brand archetypes offer a method to explore your brand, not a dogma to rigidly follow.
The best brand identities, the ones that will feel truly unique, authentic and connect with your audience, are always a multi-faceted combination of archetypes.
A strong brand strategy, rooted in a curated duo or triad of archetypes, is what will give your brand clarity while differentiating you from your competitors.
“Elise managed to draw my personal brand out of me like some kind of magic. With her guidance through archetype reflection, my brand is now so authentically me!
“Elise is one of those rare talents. I know she has produced for my business the most original and creative branding in my industry.
My favourite part of her branding process was finding out my Archetypes. This approach was so impactful but also a lot of fun! I learnt so much about myself, what makes me unique, and how I was going to show up and most of all, stand out in my industry. The experience made me feel so much more connected to my business and my brand.
Now, because my brand has been built on the foundation of my own, unique archetypes, every time I send an email with my signature, share a link to my website, or produce a document with my branding, I feel proud to, because it’s beautiful, professional, it’s authentic and it feels like me. The confidence that that gives you as a business owner, is priceless. Branding undoubtedly gives you that edge that never stops returning on its investment.
If you’re on the fence, get off – Elise is worth her weight in gold.“
– Shanley King – Art of Wealth Co.
As you bring more dimensionality to your brand, you’ll foster more trust because you’re being more human.
Practical questions to help you identify if your brand is a Sage brand
Is Your Brand a Sage? Let’s talk about brand values now.
Ask yourself: Is the goal of your company to provide knowledge, wisdom, and valuable insights? Does your company value intellectual growth, critical thinking, and the pursuit of truth? If you answered yes, it is very likely your brand has Sage energy.
To attract the right customers, maintain their trust and get the most from your marketing dollars, you should do all you can to communicate this philosophy to your customers.
“You helped me to understand myself AND my business and how I could marry the two together so that my business branding was speaking for me and through me.
The brand archetypes were a huge part of bringing that to light for me. I definitely felt more aligned and connected with what we were building and my business vision.“
– Elise Osborne – Helping Hearts Psychology
To diagnose the true motivator behind your brand (which is the crucial first step to discover your most aligned brand archetypes), take my brand motivator quiz.
How to make your Sage brand identity truly memorable and unique
In my work with my clients, I always work to help them claim a combination of archetypes, rather than a single one. Since Jung’s brand archetypes are naturally fluid and flow across one another, there are endless ways to blend them together.
For example, one wing might look like a Motivator (an archetype that highlights how you want to make people feel) and one wing might be your Approach (how you deliver that feeling). Different combinations of archetypes can create vastly different brand identities.
“I’m so in love with Elise and the recent brand strategy work she did for me! I was over the moon with the results and it really felt like she got EXACTLY what the core of my brand was, and developed it in a concise, strong and cohesive way.
I’m so glad I engaged with her to bring my new website to life – I feel like I’ve learned so much and have a much clearer view on what I’m about! I highly recommend her wherever you are in the branding process – whether you’re just starting out, or if you’re refining your brand and taking it to the next level like me. Thank you Elise, you’re a superstar!!”
– Danee – Killer Queen Creative
If there’s one thing I want you to take away from this article, it’s to let go of your preconceptions about what a certain brand archetype must look like.
Sage archetype and brand differentiation
Jung proposed a variety of different subcategories for the Sage archetype, each reflecting a different dimension of the Sage. We can use these to add layers of nuance to a Sage brand.
Detective
Mentor
Sage
Shaman
Translator
Leveraging these will help you bring more nuance to your Sage brand identity. Ideally, you will go further than this and blend multiple archetypes together without leaning into cliche characteristics.
Sage archetype and target audience
The Sage archetype delivers a customer experience that is informative and enlightening. This customer experience tends to attract customers who seek knowledge, personal growth, and intellectual stimulation.
The Sage projects prestige and quality – but in a different way to the Ruler brand archetype. Instead of exuding luxury, the Sage epitomises ‘wealth and power in knowledge’. focuses on state-of-the-art education, acquired knowledge, truth-seeking, wisdom, and earned expertise.
The use of humour is witty and clever. Sages care about the science behind why things do or don’t work, the process and informational details.
They prioritise clarity of thought, truth and intellectual growth over charisma and social grace.
Examples of industries with Sage energy include academic research institutions, think tanks and science labs (like Harvard and Mayo Clinic), publishing houses, coaching and psychology, and corporations who design scientifically innovative products (Procter & Gamble).
Other examples include bookstores (Barnes and Noble), which host book clubs and author readings to share knowledge, and the Discovery Channel, which streams content designed to deepen understanding of the world around us.
Strengths and weaknesses of the Sage Archetype in marketing and advertising
In order to create a Sage brand that resonates, my best advice is to hone your language skills and brand voice with clear, honest and authentic. Share insights, wisdom and knowledge with your audience. Help them to gain clarity and understanding. Be clear, honest and authentic. Fuel your brand with knowledge and continue to grow and develop.
The Sage’s strength shines through in their ability to provide useful insights and solutions. Marry ancient spiritual wisdom from different cultures and traditions with the search for new knowledge, understanding and insights.
A Sage brand’s approach is dignified, subdued and understated, with an element of sophistication and refinement in a softer, toned down way.
Your organisational structure and values promote continuous learning and development – emphasising analysis, learning, research and planning – with a goal outcome of quality. There needs to be an element of freedom, autonomy and trust in expertise and independent drive of employees, for example flexible hours, development of expertise, and autonomous decision-making.
The flip side is that Sage brands can sometimes get bogged down in details, drop the ball on management or admin, overcomplicate knowledge being offered, or become arrogant in their level of knowledge and not leave room for others’ ideas or insights.
Sage brands can sometimes be seen as ‘out of touch’. They need very competent doers, executives and administrators surrounding and supporting them – so that they’re well represented, make the most of their acquired wisdom, and keep an active connection with the external world.
They may be reluctant to take action as their main drive is to continue to independently seek knowledge and understanding. They can be stubborn, rigid and prideful, with a fear of being perceived as ignorant or being misled.
Sage branding examples
Here are examples of the Sage archetype in marketing and design in the wild.
Here are some of the Sage brands I’ve had the pleasure of working with.
Percipience Psychology
Designing for the Sage archetype
Sage archetype and visual branding
Sage visuals aim to capture attention and provoke thoughtfulness, presenting thought-leaders as authority figures alongside informational details and graphic typography. They can range from a minimal clinical style through to a text heavy, focused on infographics or even illustrative. The key thing to keep in mind here is the focus on presenting ‘information’.
Here is a curated Pinterest board I’ve created for the Sage archetype.
Sage archetype design and colour psychology
Colours in a Sage colour palette range from rich and subdued to clean and clinical. Think of a beautifully aged set of encyclopaedias in the low-light setting of a university library. Think soft greens, beiges, blues, burnt orange or amber, and off-white or warm greys. These will often be paired with dark warm green, brown or charcoal, instead of pure black.
Alternatively, their colour palette can be clean and clinical with prominent use of black and white, reflecting their focus on illuminating knowledge.
A word on the Sage archetype design and colour psychology
The use of colour in your brand design instantly affects the emotions and moods of the people viewing your brand.
Planning out your brand’s colour scheme can be challenging. I have two practical tips for you: 1) I recommend using primary and secondary colours that contrast well and 2) not being afraid to break traditional colour schemes in your industry.
Corporate colour schemes tend to be minimal while creative brands can include more colours.
If you know your audience belongs to a certain culture, always consider the meaning of the colours you choose within the context of that culture.
Sage archetype and typography
Sage fonts will have a relatively clean feel, though they can have interesting details, reflecting their interest in knowledge and discovery.
Core fonts can be similar to the Ruler archetype, but with extra ‘informational details’. Think Serif fonts with subtle variations and ligatures, and script fonts that suggest note-taking with an interesting combination of fonts to visually break up the display of information.
Sage archetype and photography
Subdued and thought-provoking, Sage photography often features props like books, coffee, notebooks, or a comfortable, cosy setting for research and knowledge seeking. The people in the photos present an air of intelligence and confidence, capturing moments of knowledge seeking and sharing.
Sage archetype and brand messaging
The Sage brand voice is authoritative, knowledgeable, insightful, credible, articulate, and measured.
Their voice says: “I aim to educate, enlighten, and guide, helping our audience navigate the complexities of their world and gain valuable knowledge. I take complex topics and break them down so they’re easy for you to understand.”
Branding with the Sage archetype – Practical tips
Here are actionable tips to bring your Sage brand to life with visual storytelling techniques.
Tips for showcasing your Sage brand on Instagram
- Use images and text to communicate valuable insights, tips, and knowledge relevant to your industry. As a Sage brand, your Instagram is the perfect place to show off that expertise, educate your audience, and establish your brand as a trusted authority.
- Create visually appealing infographics that condense complex information into easily digestible formats.
- Use Instagram’s interactive features like Stories and Live to engage with your audience directly. Host Q&A sessions, where you answer questions and provide expert advice.
- Create short videos or carousels that offer step-by-step tutorials or demonstrations related to your niche.
- Share relevant research findings, case studies, or statistics to back up your expertise and strengthen your brand’s credibility.
Curious to discover your Brand Archetype? Start by taking this quiz to uncover your Core Motivator.
Pass the Salt, founded by Elise Elliott, is a branding studio devoted to shaking up brand strategy, design and creative direction for entrepreneurial dreamers, doers and shakers who smirk at rules and high-five at the adventure of exploration.
Elise’s branding framework helps clients find language for their authentic business identity, connect with their dream audience and find greater ease in their business.
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