Ikigai Wealth provides a comprehensive life and financial planning service. They exist to be different and create an inspirational movement that ignites confidence and empowers those who are ready to step into their power and create the life they desire. Aptly named Ikigai Wealth, they work with their clients to uncover their reason for being and the aspects of life the get them out of bed in the mornings. Their mission is to help people use their resources to live their authentically best life. 

Working with Devan King, Ikigai's founder, we worked with him to uncover his own reason for being and the style of experience that felt authentic for his business. We strategically explored his brand archetypes and personality style, then identified his unique values and business purpose. We translated these insights into an aligned, confidence building brand identity design, which included an adaptable brand mark suite and supporting graphic elements. This was handed over to the team at Wow Ventures, where they  captured the brand beautifully in the company's new website design.   

A bold, contemporary identity for purpose lead financial adviser